Microsoft Announces Store Ads & Other Updates

Microsoft published its most recent round of advertising product updates today.

Among the top updates is the launch of Microsoft Shop Ads on desktop devices.

The updates to Microsoft’s marketing items include:

Microsoft Shop Advertisements
In-Market Audience Growth
Responsive Search Ads Update

Let’s dive into each update and how to take advantage of each as a marketer.

Broaden Reach With Microsoft Store Ads

If you remain in the app or gaming industry, this update is for you.

This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the advertisements will show in the Apps and Video gaming tabs in the store.

Here’s an example of what Microsoft Shop advertisements will appear like:

Image credit: Microsoft Advertisements Blog, January 2023 A few of the advantages of the new Microsoft

Store ads consist of the following: Expanded discovery of your app or video game on extra devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track behavior To begin with Microsoft Store advertisements

, you’ll need to submit your brand name and link store items to your

Microsoft Advertising account. Once authorized, you can begin using this format right away. In-Market Audiences Broaden Globally This next Microsoft Advertising update is for international advertisers. Just announced, the In-Market audience sectors expanded to new markets in the Middle East and Africa. With the growth, 71

In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

Tanzania Zimbabwe Lesotho Mauritania Mauritius

Namibia

Reunion Island Seychelles Gambia Congo Guinea

Madagascar

Togo Nigeria Last Require Expanded Text Advertisements While not a brand-new update, Microsoft advised online marketers that January 31 is the last day

to develop or edit any Expanded Text Advertisement.

Starting February 1, the only brand-new search advertisements that

can be developed

are Responsive

Browse Ads. If you have existing Expanded Text Advertisements in your account, they will

continue to serve. However, you will not have the ability to develop or edit ETAs

after the January 31 due date.

This will be no

surprise if

you’re running your Microsoft

Search campaigns in tandem with Google Search campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Get Out Of Microsoft Advertisements In 2023 At the end of their January

item upgrade, Microsoft teased a couple of highlights of what’s to come in the list below year.

From the main statement, it seems that Microsoft will continue to distinguish its ad platform from Google by concentrating on the following: Regional Browse advertisements

Marquee ads Additional vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Currently, vertical advertisements are available for the following

items: Automotive Charge card Cruises Health insurance Professional services Trips and activities It will be fascinating to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/Best SMM Panel