Marketers React To Google’s ‘Eliminate Redundant Keywords’ Update

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What way to ring in the brand-new year with a fresh Google Ads upgrade?

On January 4, Google emailed marketers who currently have the auto-applied suggestion “get rid of redundant keywords” made it possible for on their accounts.

The e-mail mentioned beginning January 19, Google will begin getting rid of redundant keywords across different match types.

Initially reported by Robert Brady through Buy Twitter Verification, advertisers rapidly took to numerous social media outlets to share their concerns over the new update.

What’s Altering?

Presently, among Google’s auto-applied suggestions enables the system to get rid of redundant keywords of the exact same match type within the same advertisement group.

With the January 19 upgrade, Google’s updated its policy to get rid of redundant keywords across different match types.

Essentially, Google will remove phrases or exact match keywords if a broad keyword covers the search question.

A part of the email from Google below outlines more information:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will enter into impact on January 19, 2023.”/ > Marketers Alike Cause Uproar Greg Finn didn’t keep back his viewpoint on the policy update announcement: On what world does this

make good sense? Google Ads is altering the definition & execution of a recommendation AFTER IT HAS CURRENTLY BEEN APPLIED. This should be a different recommendation. How could anybody EVER use a @GoogleAds suggestion to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other marketers chimed in on Greg’s post with similar sentiments:

So, what makes this update so controversial with online marketers? As others have mentioned, one of the primary issues is that Google has actually altered the meaning of an existing auto-applied suggestion. With such a significant modification, it’s argued that

this ought to be a brand-new recommendation for marketers to opt in or opt-out of. Another concern is around Google’s capability to resolve context and sentiment in a correct matter. Finally, the agreement is that these updates are again targeted at small companies and newbie marketers to handle their accounts more efficiently.

However where does that leave the knowledgeable online marketers who have invested years screening and refining their keyword methods?

Google Advertisements Liason Deals With Marketer Issues

After connecting to Google for comment, the official Google Ads Liason reacted by means of Buy Twitter Verification on January 5:

Advertiser Mike Ryan assembled a well-thought-out reaction that was favored by the pay per click community on LinkedIn. He included a suggestion to assist avoid circumstances like this in the future. The thread continues with additional information and Frequently asked questions:

In the thread reply, Marvin attended to the following from Ryan’s letter:

  • The test went through multiple models prior to releasing
  • The test was stopped briefly early on due to a bug
  • Lots of experiments at a time can trigger interaction difficulties
  • Overall outcomes of the redundant keyword experiment were favorable


If you are already opted into Google’s auto-applied recommendation to eliminate redundant keywords, the brand-new policy will go into effect on January 19.

The brand-new policy will not make any retroactive modifications to your account. However, since this is not a new suggestion, you would need to disable this auto-applied recommendation if you do not want to participate.

A substantial change from Google so early on in the new year might be an indicator of a lot more considerable modifications later on.

The open discussion between advertisers and the Google Advertisements Liason is an exceptional step towards more openness and factor to consider for all online marketers– novice or experienced.

An unique thank you to Google Ads Liason Ginny Marvin for without delay attending to advertisers’ questions and transparently.

Included Image: ViDI Studio/Best SMM Panel