Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is important to SEO, the sports industry can produce some learnings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Have a look at how sports can provide some important marketing insights and how marketing can take advantage of sports too.

We know how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. Individuals sometimes have an irrational attachment to this activity, myself consisted of. We don’t use our minds when we process a sport. The fan base is not something logical. So when you have such an accessory to something. The psychological connection is so strong that, obviously, brands will want to be involved. Sports marketing is accompanying to the tremendous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names line up with athletes whose message and online personality align with the worths that the brand wishes to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are genuine people. So if you are an athlete who delights in theater, go to the theater and get involved in regional neighborhood activities. Try to identify the other enthusiasms that you have. All of that helps you construct your personality. Make individuals discover you more relatable and likable, which will equate into brand names wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The value of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to develop their brand.
[33:28]– Sports Marketing suggestions that can be used to marketing.

Resources discussed:

In the time that we’re residing in, we’re no longer completing for an audience. We’re not just
taking on our direct competitors but for the attention of the audience. You’re contending for people’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re likewise competing with Spotify therefore many different things. Nowadays that is something that we need to consider when we evaluate our strategies and our positioning. It’s not just about our direct competitors but about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s always good to examine what your primary rival is doing and your smaller competitors. And it’s always great to have a “side project” to explore. However, of course, you might be unable to do it on your company’s site. Still, the ability to have some side task and then turn it into an organization case and then pitch the ability to do it on your company’s site may also be helpful.— Loren Baker, 47:23

The number one thing is comprehending the audience. Who are you attempting to reach, and then identify the very best channels to reach that audience? With influencers and content developers online, when we think about PR, we don’t only consider conventional media. We consider anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys building long lasting relationships with people, utilizing the video game of football as her prime opportunity.

Her enthusiasm for sports and knowledge in journalism, public relations, and marketing assist her develop professional athletes and organizations side-by-side through dynamic business designs.

With an MBA devoted to Football Industries already under her belt combined with bi/multicultural experience within the industry, Karina is all set to make substantial modifications in this ballgame!

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