This past November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were simply a wild-goose chase.
For those of you who don’t understand what a LinkedIn pod is, it’s essentially a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be increased by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.
I’m not always a recognized LinkedIn believed leader with countless followers, but I post about my composing work on a relatively routine basis and have actually even gotten a couple of clients through LinkedIn. So a couple of more followers and engagements with my posts definitely would not injure.
Here’s what I gained from my experience with LinkedIn pods.
Reward: Download a complimentary guide that reveals the 11 methods Best SMM Panel‘s social networks group utilized to grow their LinkedIn audience from 0 to 278,000 fans.
What is a LinkedIn pod?
Let’s begin with the essentials.
A LinkedIn pod, often called an engagement pod, is a group of individuals who have actually consented to link and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll have the ability to increase your connections and, consequently, your opportunities.
In an engagement pod, members agree to like, comment, share, and respond to each others’ posts regularly. Often, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and connect with it.
A lot of engagement pods deal with the concept of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll need to do the same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are stated to be practical because they can:
- Amplify the reach of your material
- Help you get more engagement on your content (likes, comments, shares)
- Offer extended networking opportunities
- Engage employees to support your brand
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will perform much better.
This is especially crucial because the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that publish too often might be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or do not get enough engagement, will be identified “low-grade.”
- High-quality posts: Posts that are simple to read, motivate questions, and incorporate strong keywords will be identified high-quality and, therefore, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a number of different ways to sign up with a LinkedIn engagement pod.
Initially, you can begin your own pod by developing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.
There are likewise third-party apps like lempod specifically developed for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I explore all 4 kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each method so that I might accurately track any distinctions in engagement across methods.
Here’s a breakdown of that process.
Handbook pods: I utilized a post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I used a post I ‘d shared on recession marketing
. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I utilized a post I composed for Best SMM Panel on social media share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod approach I started off by creating a manual LinkedIn pod of my own.
I chose a little group of my author friends (because they understand the research study process)to pod up with. I sent them a fast message detailing the method and motivated them to connect with each other.
Fortunately, they’re all excellent sports, and I instantly started getting a barrage of LinkedIn notifications showing the assistance of my pals.
I also immediately noticed some brand-new(stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in just a number of hours! LinkedIn-specific pod technique I also joined a couple of LinkedIn group pods concentrated on digital marketing and social media.
The number of members actually differed in these groups. One had over a million members, at the others had simply a couple of dozen. I chose a mix of high-member pods as well as a couple of smaller ones. If
vanity metrics have taught me anything, it’s that just because a lot of individuals
remain in your circle, it does not suggest they’re really taking note. A few of the pods I found in my search were referred to as inactive, so I kept away from those. Of all the groups I joined, Game of Material was the only one that seemed to have regular posts from other users. The rules of GoC were quite basic: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains pertinent. Group members can then discuss the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see great deals of people responding to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material
users talking about each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with posted links and
commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also set up the lempod extension on my Google Chrome browser. lempod provides a digital marketplace loaded with LinkedIn engagement pods you can join. I joined a few pods concentrated on digital marketing and social media. The very first one I was accepted to was called”Material+ Social Network Marketing pod”. That seemed appropriate. I instantly posted the link to my post. Once I shared the link, the screen opened up to a huge chart, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have currently engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.
Within simply a few minutes, my impressions had grown from 191 to 206. I also had 6 brand-new comments. I viewed this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might indicate these users were actually thinking about my work.
Not to mention, the engagement was can be found in fast. Every 45 seconds there was another notice! Possibly LinkedIn would consider my post viral? Or, perhaps it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had actually engaged. Two hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never ever authorized.
It appears this group might
be non-active now. I did not find any other active LinkedIn pods to join on other channels. Outcomes TL; DR: At first glance, it might appear like the Automated LinkedIn pod was the most reliable pod, however I really think it was the Manual pod for factors that I will discuss below. In either case, none of the LinkedIn pods really made a big difference for me or assisted grow my presence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more details and context on these results.
This looked like the most natural, a lot of constant technique. Due to the fact that I was leveraging people I currently understood, the remarks were genuine, appropriate, and sincere.
Not to discuss, these individuals are in fact in my market– implying if my posts show up in their feeds to their connections, it may help me network even more.
Absolutely nothing about this method came off as spammy, though I don’t understand how practical it is to ask my pals to do this each week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most remarks, reactions were unclear and less pertinent than those discovered in my manual pods. Plus, most of these individuals worked outside of my industry. So, there most likely isn’t much advantage to my content showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This technique definitely brought in the most likes and comments. However, I didn’t see any pertinent profile gos to, direct messages, or connection demands come through. Also, while there were a great deal of brand-new remarks, they were all pretty much the exact same:
- “Actually cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can only think of that other users may see this and think the exact same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any additional engagement from this method.
What do the outcomes indicate?
Here are the main takeaways from my experiment.
Authentic pods have benefit
There is certainly some engagement to be gotten from using LinkedIn pods. Pods that are made up of appropriate, genuine connections within your industry can certainly help to amplify your material and get you more views, likes, and remarks.
Spammy pods won’t get you far
But, if you’re trying to video game the system by signing up with pods that have lots of phony accounts or that are unassociated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re originating from accounts that will never do business with you.
LinkedIn pods ARE humiliating
I believe what struck me most about this experiment was the pain that featured having so many unconnected complete strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, but if anyone took a closer look it would be pretty obvious the engagement was spam.
Simply as I wouldn’t suggest services purchase their Buy Instagram Verification fans, I wouldn’t recommend they use engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, possibilities are your audience will see. And the last thing you desire is to lose their trust.
Concentrate on close, pertinent connections
If you still wish to sign up with a LinkedIn pod after reading this, the best way to utilize them is to sign up with ones that relate to your industry which are comprised of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can lead to valuable relationships (and, hopefully, real customers).
Here are a couple of tips for finding the best LinkedIn pods:
- Take a look at groups associated to your market or niche. Many of these will have pods connected with them.
- Ask trusted connections if they know of any good pods to join.
- Create your own pod with a group of like-minded individuals.
- Prevent overly spammy pods that are only focused on promoting content and not engaging in real conversations.
- Many of all, focus on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
Struggling to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– together with all your other social channels– easy, so you can spend more time producing quality content, tracking your efficiency, and learning about your audience. Attempt it complimentary today.