Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which puts marketing on complimentary WordPress.com sites and Tumblr. Advertising begins at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the entrepreneur who developed the complimentary WordPress open-source material management system (CMS).

Blaze Advertising Network

The marketing network was initially introduced in April 2022 as a network exclusively for Tumblr users to put ads on other Tumblr pages.

Automattic revealed that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to utilize the WordPress dashboard at wordpress.com/advertising to get started picking pages to market.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already installed then it needs to be installed, either the totally free or premium variation works.

Those who are using Jetpack can then start the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to choose the posts or pages for marketing, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The interface allows marketers to select the audience that will see the advertisements. Audience selection is segmented by what continent the ads will appear in, what type of devices will see the advertisements (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst millions of Tumblr and free WordPress.com web pages. Management of the Blaze advertising campaigns is done through the control panel interface at wordpress.com/advertising.

The projects are established by an everyday spending plan and by dates that the marketing will be revealed. Blaze ads consist of a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them sensibly to capture the audience’s attention.

Snippet: A short text description of your post that appears below your image. You can compose an optimum of 120 characters here. We suggest using this text to support your heading and give viewers more context about what they will see when they click the advertisement and reach your material.

Image: Submit an image to represent your post. You can utilize the crop tool to adjust your image’s look in the advertisement.”

Check out the main statement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Included image by Best SMM Panel/Asier Romero