Behavior-based email campaigns leverage user actions and preferences to deliver highly relevant content. Instead of relying on generic newsletters, these emails respond to real-time interactions, such as browsing behavior, product views, or cart abandonment. This method enhances personalization and drives engagement through timely, tailored messages.

Note: Triggered emails achieve 70.5% higher open rates and 152% higher click-through rates than traditional batch emails.

Types of user actions that commonly initiate automated responses:

  • Visiting specific product or category pages
  • Downloading a resource or signing up for a webinar
  • Abandoning a shopping cart
  • Completing a purchase

Typical sequences used in automated workflows:

  1. Initial trigger (e.g., product view)
  2. Follow-up reminder (after 24–48 hours)
  3. Incentive offer (if no action taken)
Behavior Suggested Email Type
Viewed product but did not purchase Product reminder with testimonials
Added item to cart Cart recovery with discount
Completed checkout Thank you message + upsell suggestion