A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)

Posted by

If you have not heard, Looker Studio has actually changed the popular Google Data Studio brand name.

While Google Data Studio made reporting easier for numerous online marketers, it certainly had its limitations.

As a brand name’s marketing strategy progresses and ends up being more complicated, so does the sophistication of its reporting needs.

If you’re anything like me, you’re likely tired of costs hours updating the very same spreadsheets each month.

Often, more time is spent pulling a report than offering actual insights.

When this takes place, we’re doing an injustice by spending more time “doing” and less time in fact evaluating the data.

There has to be a better method, right?

This extensive Looker Studio guide will teach you how to create and tailor action-oriented reports based on your own information.

What Occurred To Google Data Studio?

Initially presented in beta mid-2016, Google Data Studio is a complimentary information visualization tool.

Many online marketers have used this tool for years to merge and picture data sets from multiple channels.

Today, you’ll discover that Data Studio is no longer referenced. Where did it go?

Google formally rebranded its Information Studio product to be called Looker Studio in October 2022.

In their official announcement, Google mentioned:

“We are unifying our organization intelligence product family under the Looker umbrella, combining Looker, Data Studio, and core Google innovations like expert system (AI) and artificial intelligence (ML). Looker Studio is still free, and has the exact same features as Information Studio.”

What Is Google Looker Studio?

Google Looker Studio (formerly Data Studio) syncs all of your data sources into one combined reporting experience.

It makes it possible for users to develop helpful and visual control panels that are easy to interpret, share, and customize.

Essentially, Looker Studio helps surpass data visualization. It’s aimed to help online marketers make more data-driven decisions for their clients and brand names alike.

Presently, Looker Studio supports over 800 different information sources, along with 600+ data connectors.

Looker Studio Vs. Data Studio

While Looker Studio touts many of the very same features as the former Data Studio, the new name also brings brand-new features.

  • Free variation and Pro version (paid).
  • Different modeling approach (LookML).
  • Looker integration with Google Sheets.
  • More versatile information modeling features.
  • Supports 50+ SQLs and databases.
  • Combining features from different information sources.

One of the key differences in between Looker and Data Studio is the method information is designed. Looker Studio utilizes LookML (Looker Modeling Language).

The 2nd crucial difference that a lot of online marketers will take advantage of is the brand-new and improved information combining functions from Looker.

In Data Studio, it enabled data sources to be blended.

Nevertheless, the most significant downside of this was that the mixing feature was based on a left outer sign up with and frequently didn’t blend data in such a way that marketers needed.

It was a tiresome process that left lots of to invest more time manually importing their data into a Google Sheet, then linking that source to Data Studio.

Sounds frustrating, right?

Looker Studio, on the other hand, requires SQL databases to incorporate any source. This suggests that raw data is passed into a database, making it a lot easier for Looker to combine data from various sources.

The outcome? A quicker, more meaningful way to imagine data from all your various marketing sources in an easy-to-digest format.

Getting Going With Looker Studio

There are a few essential areas to guarantee your very first Google Looker Studio report is a success. These consist of:

  • Choosing a template or dashboard.
  • Connecting data sources.
  • Selecting metrics that matter.
  • Sharing reports.

Looker Studio Templates

The first thing to do is to choose a template.

To access Looker Studio, visit Looker Studio using your chosen Google Account. This need to be the account that you access your Google Analytics, Browse Console, Google Advertisements, etc.

Looker Studio supplies a wide range of design templates to get you started.

If you’re new to Looker Studio, it is very important to select a design template based upon the type of data being portrayed.

Screenshot from Looker Studio, December 2022 With any design template, you have the ability to customize items and fonts to create a more consistent report. The appeal of these reports is that numerous pages can be included. Do not seem like your whole marketing story requires to be

revealed on one page! Every customer has various requirements, and their reporting must be no various. The most effective route I have discovered is to use and fine-tune different dashboards based upon who the

intended audience is. For example, I may produce a different control panel or report page if I’m talking with a CMO vs. an Item Marketing Supervisor. Why?

Depending on the role of who you’re talking with, they will understand and translate information in different ways.

A CMO, for instance, does not require to know the “in the weeds” information. They would like to know what channels are working, what’s not, and if they’re on track to meet their objectives.

Link A Data Source

Now that you’ve chosen a template, it’s time to link your information sources.

To include a connector to your design template, go to Resource at the top navigation, then click Handle included information sources. Then, you’ll click + Include A Data Source.

Screenshot from Looker Studio, December 2022

There are currently 24 different Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.

Nevertheless, you’re likely utilizing other platforms like social media, third-party tools, CRM systems, and more.

For those non-Google ports, Looker Studio can link over 650 various data sources from their partner ports!

Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual jobs and syncs all data for you! It ‘d be difficult to list all the available information sources here, but a few of the main ones I’ve utilized in the previous include: Supermetrics ports for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics

  • Data. Position Tracking.
  • And much more.
  • SEOMonitor. CallRail.
  • Salesforce.
  • HubSpot.
  • The majority of these
  • information sources come
  • from third-party ports.
  • Bear in mind that a lot of them: Extra expense. Can slow down reports. Metrics are in some cases deprecated,

    • indicating it is crucial
    • to stay on top of any modifications to your report and reconstruct metrics if needed. When including an information source, you’ll be asked to license the connection in between accounts.

    Choosing Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when clients open reports and

    see a total information dump. While Looker Studio is entirely customizable, this does not imply we need to be revealing all metrics offered. Does your client appreciate return on advertising invest (ROAS)? Be sure to include

    metrics such as spend and profits. How about overall brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, etc.

    By conveying the appropriate metrics and insights based on goals, it reveals the client that you are listening to them. A win-win for everyone!

    How To Modify A Report

    Now that you have actually connected your data sources, it’s time to personalize that report!

    Let’s review this Google Advertisements template as an example.

    First, you’ll wish to ensure you’re in the “Edit” mode and not “View.”

    Screenshot from Google Advertisements, December 2022

    You can start personalizing your report by utilizing the data field sets on the right-hand side.

    If you have actually picked a design template like the one above, the initial step is to change the data source for each chart you wish to select.

    Screenshot from Google Advertisements, December 2022 From there, you can choose from any of the various

    information fields from your picked data source to change any visualization. Not only can you create and modify charts and tables in Looker Studio, however the capability to choose the feel and look of a report is a game-changer for clients. It provides a sense of consistency across an organization.

    A couple of methods to individualize the design of your report include: Font style and background color. Altering contrast metric colors. Text padding to line up either

  • left, center, or right.
  • Pro suggestion: If you want to change all scorecards or
  • charts at once, simply choose all at the very same time prior to.
  • The design changes will apply to all selections. Another time-saver! In this example, I changed the report background

    , scorecard colors, and label typefaces to create brand basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio

    , it will take some time, experimentation, and patience to

    produce a report visual that meets your reader’s expectations. Don’t get prevented along the way! Adding Report Filters An effective way to group numerous visualizations together is by adding report and page filters. For example, if you desired all tables and charts to change when modifying the date range, you might include a Date Range icon and set it to “Report Level.”

    This suggests that if the report is comprised of numerous pages, whenever the date range is upgraded, all chart data updates along with it.

    For instance, if you wanted to dive into Campaign Type performance, there’s a filter for that!

    Simply navigate to the toolbar and pick Add a control > Drop-down list and add the Control field of “Project type” as your filter.

    < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick different filters for your data to drill down more granularly."/ > This permits you to filter the data on that specific page by project type.

    For example, if you wanted to demonstrate how Search performs compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in

    that filter. By default, filters included are at a page level. If you want to make the filter report-level( meaning the filter would appear on each page of your report), simply right-click the filter and choose Make report-level.

    Create A Chart

    If you’ve gotten comfortable with your Looker Studio experience, let’s dive into how to develop a chart from scratch.

    The benefit of producing a custom-made chart is that you remain in full control from the beginning of visualizing exactly what matters most.

    The first step is to consider who will be reading this report. Remember to include what information is very important to them.

    Your chart must tell a story, and it’s up to you to picture that successfully.

    For instance, you may wish to add an “Overview” table that encompasses the primary metrics or key efficiency signs (KPIs) that matter to them.

    To create a chart, click “Insert,” which will reveal you all the different charts to select from. These consist of:

    • Time series.
    • Bar chart.
    • Pie chart.
    • Tables.
    • Scorecards.
    • Bullet charts.
    • Much more.

    In this example

    , I want to select a simple bullet chart to contribute to my CMO Overview page. The objective of this chart is to show if we met our

    regular monthly objective of app installs. The initial step is to select the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart efficient, you need to add your target/goal. Make certain to examine package that states”Show Target.”Then, I input different range limits to show the development.

    I kept the last range the like the target value. You can likewise put the last variety as a higher value than your target, especially if you go beyond that target worth.

    So, what does this chart say? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective however didn’t rather make it.

    Sometimes easy charts are all you need to represent the necessary data. Like all other aspects of Looker Studio, you can customize the style of any chart, table, or aspect as I did above.

    Sharing Reports

    The following options are offered for sharing a Looker Studio report:

    • Welcome individuals.
    • Arrange e-mail shipment.
    • Get report link.
    • Embed report.
    • Download report.

    < img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Get Going With Looker Studio(The New Google Data Studio)"

    / > If you wish to invite people to access the report in real time, it is necessary to inspect the share settings. To add someone by means of e-mail, it should be a Google account e-mail. They can be included as a “Audience”or an”Editor.”

    • Another data safety measure Looker Studio included was how links to the report can be shared. You can choose from: Limited. Only individuals who you have shared the report with can open the link. Unlisted. Anybody on the web with the link can view(or edit– select this setting thoroughly). Public. Anybody on the web with the link can discover and view(or modify– select this setting carefully).

    Another cool feature Google included is the alternative to restrict sharing in the following choices. In the share settings, click the”equipment”icon in

    • the right-hand corner: Prevent editors from altering access and adding brand-new individuals.
    • Disable downloading, printing, and copying for viewers.

    < img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Get Started With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I generally suggest inspecting the very first box to prevent editors from changing gain access to or including brand-new individuals.

    By doing so, it permits us to preserve control of the report settings and the integrity of report changes.

    Begin With Looker Studio Now

    Ideally, this introduction to Google Looker Studio will empower you to feel more confident in producing personalized reports for your customers and brands.

    More Resources:

    Featured Image: RomanR/Best SMM Panel